I built The Workroom out of a personal belief that
Great design is never accidental. 
For years, I worked inside global consumer brands, designing products, leading teams, and building processes meant to support companies’ biggest initiatives. Along the way, I saw how easily intention gets lost when systems are rushed or when storytelling and aesthetics are treated as an afterthought. The best work I was part of always came from clarity: a strong point of view, a shared language, and structures that protected the creative core rather than constrained it.
The Workroom is the space where those values come together. It is a place for thoughtful design, careful decision-making, and work that honors both imagination and execution. Every project begins with story, is supported by structure, and expressed through aesthetics that invite connection.
Daria
Founder | The Workroom
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